For the last twenty years, the internal communication field has progressively become more sophisticated. The culture of the field, however has yet to progress at the same rate. To be honest, Internal Communication has remained a polite undertaking, reflecting a culture where clients and bosses are challenged rarely–and peers only in the most behind-the-back sort of ways.
Commscrum represents a small attempt to attack key industry issues in a way that is appropriately sophisticated–but at the same time pulls no punches. It intends to be in-your-face, and remember, in the scrum, there are no helmets or pads.